Orange Jam is Trickey Jennus’ annual pro-bono initiative, where we partner with one nonprofit organization each year. This year, the theme was the Orange Jam Community Farm, featuring visuals rooted in a handcrafted collage style.
Process
My task involved helping to create concepts of the theme early on and, primarily, to create a video that would be accompanying the delivery of Orange Jam through social media and email. The video would compliment the copy and act as a way to drum up interest and encourage viewers to further explore Orange Jams initiative and submit a nonprofit for consideration. Using After Effects, Photoshop, and Illustrator, I created each scene to reinforce both the Community Farm aspect and our role as a creative agency in a fun and energetic manner.
Overview
Orange Jam is Trickey Jennus’ annual pro-bono initiative, where we partner with one nonprofit organization each year. This year, the theme was the Orange Jam Community Farm, featuring visuals rooted in a handcrafted collage style.
Process
My task involved helping to create concepts of the theme early on and, primarily, to create a video that would be accompanying the delivery of Orange Jam through social media and email. The video would compliment the copy and act as a way to drum up interest and encourage viewers to further explore Orange Jams initiative and submit a nonprofit for consideration. Using After Effects, Photoshop, and Illustrator, I created each scene to reinforce both the Community Farm aspect and our role as a creative agency in a fun and energetic manner.