Edgy Veggies is a branding guide that follows a fictitious brand of horror-themed healthy foods. The scope of this project was primarily focused on the brand guidelines and what goes in them, but also creating a brand specifically for this project. Edgy Veggies itself is a custom wordmark with a logo meant to be accessible, yet hinting at the more sinister side of the branding. Overall, this project was about ensuring a level of professionalism over presenting a brand and all of its elements, making sure anyone can understand how to use the elements of Edgy Veggies.