Oak Hammock
Digital & Print Layout, Motion Graphics
Oak Hammock
Digital & Print Layout, Motion Graphics
Overview
After recently undergoing a brand refresh, Oak Hammock was seeking to create new advertising collateral for a variety of mediums, including print, digital, and animated ads, aligning with their new branding.
Process
My work for UF Health often fell on creating resizes and reformatting of existing campaigns, creating new ads for magazines of various sizes, and creating static or digital ads, each in unique means while staying true to the brand of UF Health. Alongside creating layouts, we regularly will source stock photography that aligns with the campaign’s mood. Each piece is tailored to its medium while maintaining a consistent visual identity that stays consistent within the UF Health brand.
Overview
After recently undergoing a brand refresh, Oak Hammock was seeking to create new advertising collateral for a variety of mediums, including print, digital, and animated ads, aligning with their new branding.
Process
My role started with creating the first set of ads using the new branding that we developed at Trickey Jennus. I applied the new headlines, colors, and elements to create print ads for magazines, animated and static ads for Meta and Google, as well as layouts for HTML ads that were given to a vendor to develop. Together, these ads helped promote the refreshed brand of Oak Hammock across multiple mediums.
Created all by myself!
